A successful, digital strategy is based on a correct analytics setup of your website and your business.
Complete company analysis
A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
"As a busy e-commerce jewelry store, we needed a greater presence in the social media world and a website that reflected this. Social media presence is so much more than having a company Facebook page or a Twitter account. Bob helped us to integrate all the current tools and helped us make social media a daily habit. Our website is a natural extension of our social media presence. We couldn’t be more pleased with Bob’s services at Volant Marketing."
CEO & founder of a popular online jewelry retailer
"We hired Bob to help us to integrate social media into our overall sales and marketing strategy. Bob is a marketing expert with a superb level of knowledge about effective strategies that involve new social media web technologies. I liked his casual yet very focused and smart approach to capture our needs and guide us to a cost effective solution that we (with his help) immediately implemented. I can highly recommend Bob for a no-nonsense, highly effective and useful social media strategy that makes a measurable difference"
CEO & founder of one of the largest catering companies in Los Angeles, CA.